Hours & Directions

I did a walk-in mechanic check up. They got started right away and finished within an hour. Friendly and quick!

Ben was super. Had engine light on . His staff evaluated quickly and had us on our way. Explained problem throughourly and gave us options. Highly recommend

I never thought I would make a purchase with a dealer again. Had purchased with a car broker in Denver for my prior 3 cars, but this time that broker could not find the exact car I wanted. Enter David Lawrence with Premier Toyota in North Platte. This guy is the real deal! Straight forward, easiest car purchase ever. One week after buying our first car with David (a used 2023 Toyota) it was totaled in an accident. I didn't see the replacement car we wanted in Premier Toyota inventory so off to the broker and Denver dealers I went. What a waste of time, they all wanted me to "come on down and talk about what I was looking for" or "we can probably get that car but you're 5 months out minimum." So for the heck of it I called David and told him about the accident as on a wing and a prayer told him what we were hoping to find as a replacement. Less than two hours later, honestly less than two hours David called back and said he had located the exact car and could trade one in his inventory for it. OMG unreal, I would say give David a call and at least give him a chance to help you. No pressure, easy going call, like stepping back in time! The drive from Denver is easy and soooo worth it. in both cases we were in and out in under 30 minutes at the exact price quoted (fees were far less than Denver dealerships btw) without out any hassle. I cannot believe I'm willing to recommend a dealer but I will absolutely go back if we find any car need again.

Nothing but positive feedback for this group. David helped me with a new tundra and when I had to cancel, he still took care of me. Would give more stars if I could!

I drove 282 mi from CO to get the truck I wanted, and the drive was worth it. David and Kobe were knowledgeable, and provided excellent service. My transaction was conducted quickly. It truly was the best vehicle purchase experience I have ever had after having 20+ purchases. I will check with Premier first for any future vehicle needs.

Friendly staff! Passing through town, I noticed that my brake fluid was empty. Even though they were super busy they took the time to check my SUV. It wound up being very clear brake fluid and wasn’t low at all. Thank ya’ll for helping me. And making sure my kids and I were safe hauling our big trailer cross country!

My wife and I were driving through town on 80 when we ran into some car troubles with our RAV4. Luckily, Premier Toyota was only a few miles away. We dropped the vehicle off and took a Greyhound bus back to Denver, calling the next morning that Premier was open to explain the situation. I cannot describe how awesome the customer service was here. It is almost tempting to make the 4.5 hour drive to have my vehicle serviced here going forwards, but sadly the logistics are just too difficult to make work. Ben Kurre in particular went above and beyond in helping me to navigate how to come pick up the vehicle once it was ready. I really can't thank the Premier Toyota team enough.

Stopped on a trip to check codes and received excellent service and advice from Ben. Highly recommend this service department!!

Very friendly and knowledgeable! Extremely helpful with my online purchase. Walked me through step by step with patient explanations. Made the process easier than I expected. Highly recommend this dealership and David was exceptional!

The best car buying experience I could imagine. This place has awards in their lobby and on their business cards and I can see why. Everything was personal, thoughtful, and had no trace of the typical car buying experience. Both times I called before arriving, someone answered the phone immediately and was super friendly and helpful. They knew exactly what they had in stock and all about the vehicles, which is uncommon for dealerships I’ve discovered. The GM David Lawrence was who we worked with the most. He had the car ready to test drive immediately when I arrived, then sat inside with me after and answered any questions I had. He made the payment process a breeze, and was friendly and patient the whole time, despite being understaffed that day. There was never the typical salesman questions of trying to gauge the customer, or upsell them on things they don’t need. Garod Remus from the nearby Chevy dealership was over helping that day, and finished our transaction with us once we returned to pay. He was also thorough, patient, friendly, and urged us to call whenever we had questions about the car or payment process. Finally sales specialist Kade Lawrence sat in the car with me after purchasing, answering any final questions, helping me hook the car up to the app, and understanding all of the electronics. I never felt rushed, yet the process was so smooth and quick, with the most helpful and friendly people—thank you!

They let us know our check engine light wasn’t a serious issue on our road trip and had us back in the road in 5 minutes

I had a check engine light come on as I was making a cross country trek in my Toyota Tundra. The folks could not have been more helpful and accommodating to get me back on the road. I love my Toyota only wish this dealership were in my home town!!

What a great place to fix car! I was on my way from east cost to West driving my 2011 Prius and somewhere in Iowa my cruise-control just give it up. Moreover on dash panel begin lightening different signs. First, I was in shock because i needed drive 1500 miles more . What to do - should i go immediately to service or i can still can drive . I decided to went shop at North Platte, NE. David Lawrence, General Manager of Premier Toyota reassured me that they will find problem and send my car to garage immediately. After one hour of waiting they returned my car and he explained to me that car needs replace "right rear wheel speed sensor". Unfortunately, they don't have it but can order. Also, it is safe to drive only one problem - I cannot use cruise-control. With this words I continue my journey safely to Las Vegas where i can fix my Toyota at Toyota dealer. My big thank you for perfect customer service and great achievements

My wife and I were driving from California to Minnesota. Near North Platte our check engine light came on. There was no Lexus dealer, so we pulled into Premier Toyota. We met the general manager, who hooked our car to the computer. He said our problem was not bad, and he reset sensors. I tried to pay him, but he said, “No charge.” I even tried to give him money for lunch. Nope. You can’t believe our appreciation for Premier Toyota. I would deal with this business in a heartbeat. God bless! ❤️

Great service. Had my Pries checked.

Working with David was a fun, professional, and genuine experince. David answered all my questions, offered full transparency with pricing and costs, and was very easy going. Highly suggest to anyone looking for a new or pre-owned vehicle to take their business to Premier Toyota of North Platte.

Service department is wonderful. They helped us out as we were traveling through on vacation. Our engine light was on and they sorted it out for us and sent us on our way. Thank you so very much. You guys are simply fabulous. Wish you every blessing!

A+ service as a traveler! We were heading east on I-80, and our check engine light lit up. We called ahead from western Nebraska, and Ben Kurre asked that we stop by when we hit the North Platte exit. He quickly diagnosed the problem, and had us back on track in just a few minutes. As an out-of-towner, this was an incredible service experience, and one we'll always remember.

Amazing car buying experience! I will always be buying from this dealership from now on! Worth the drive from Denver. David is an incredible salesman and I never felt pressured or mislead any step of the way, especially as a woman buying a truck.

Driving through from Denver to Cleveland we lost power to our outlets. Kids on the road without technology is bad. Pulled in to Premier after the fuse I changed didn’t work. Ben was extremely helpful even though most of the techs were at lunch. He got us back on the road in good spirits and we couldn’t be more grateful. Thanks Ben! Shane and Erin Wright